you've been exempted, too.
February 15, 2002 09:16 AM

If we were fascist regimes, I'd be out of luck. I would not see the flaws in the matrix. There might be little beep beep moments of "this isn't as it should be", but I would be blind to them.

This is, sometimes, as much as I value my ability to perceive.

I am vulnerable to influence. I am easily sold to.

I have done more desperately stupid things than I could count. Or even recall for the purpose of counting. For no reason other than the assumption of expectation. In other words. I heard that's what you wanted. So, here, here take it. But I didn't ask you. We, many of us, live in a sort of fascism of assumption, expectation, prediction.


Of course, I also have moments of startling clarity in which I know exactly what is needed, what I want. And assumptions, expectations be damned. These are good moments. I intend to have more of them.

To be less vague.

There is a set. Really, a vast compendium. Of things we are told via every possible medium. These are things we accept and assume we should expect because, well, that's what we expect to assume. Or something. It makes about as much sense as that.

For instance.

Recent advertisements point to some of the obvious, easily broken assumptions. Such as:

  1. Women desire jewelry.
  2. Men desire women.
  3. Men are daft.

It's easy to see if you don't like jewelry, or at least like men or women more than jewelry, that you're the exception to these rules. Moreover, if you're male, you likely realize that you are not daft, and that none of these things, therefore, apply to you. You do not need to listen.

I suspect that's a key to men's lesser role as the target market: years of marketing men as daft has induced men to not listen.

I take exception. Yes, I am a target market. I am a collection of predicted opinions and behaviours, forming rules by which things, opinions and behaviours are sold to me. And here's the thing: I am the exception to the rules.

If I am the exception, it's reasonable to assume that none of the rules, none of the opinions or behaviours or things, apply to me.


I am absolutely free to be, think, buy and do whatever I please. It doesn't matter how easily I am sold to; none of the assumptions behind the selling are true. I'm exempted. I do not desire jewelry, therefore no well-sold beauty standard, no new car, no healthful cereal applies to me.

So, ha.

Surprisingly enough, this is an entry about valentines. Thanks, Ampersand.

« it's the phone's ring | Main | described. »
in this section
back to archives
October 2004
August 2004
June 2004
March 2004
February 2004
January 2004
December 2003
November 2003
October 2003
September 2003
August 2003
July 2003
June 2003
May 2003
April 2003
March 2003
February 2003
January 2003
December 2002
November 2002
October 2002
September 2002
August 2002
July 2002
June 2002
May 2002
April 2002
March 2002
February 2002
January 2002
December 2001
November 2001
October 2001
September 2001
August 2001
June 2001
March 2001
February 2001
January 2001
December 2000
August 1996
August 1995
July 1993
April 1993
August 1992
May 1992
October 1989
July 1987
January 1987
September 1984
July 1982
more info
email me
design by seven ten
about the site wicked thoughts edge of the season arts links we have brains